Looking for ideas on how to market a lawn care business? It’s important to have effective advertising to get new customers and grow as a business. Whether you’re an ambitious newcomer looking to start a new lawn care service or a seasoned lawn care veteran looking to boost your existing business, advertising is a key component to any business plan. Let’s look at several proven lawn care advertising strategies, tips to help you get the most from your advertising efforts, and how joining Joshua Tree Experts may be your best route to success.
Tried-And-True Advertising Methods
Lawn service can be a profitable business; market analyst company IBISWorld reported in April 2024 the landscaping industry had a market value of $153.4 billion and the market is projected to grow through 2029. To get your share of that market, you need customers to know you’re available.
There are many strategies for getting the word out about a business. Here are some that have been effective at lawn care advertising:
Create a professional website like ours at Joshua Tree Experts to give your business a strong online presence. Your business website should be informative, providing a comprehensive overview of your services, and easy to navigate. Search engine optimization is also important to make sure you appear high on the results of keyword searches.
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Use social media platforms. Joshua Tree Experts, for example, is on Instagram, LinkedIn, and Facebook, which are widely used by the public and are great places to get exposure for your lawn care service.
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Create an email list of existing and previous customers. Sending customers updates, promotions, and lawn care advice will help you keep their attention when they think about their lawn care needs and encourage repeat business. It will also help inform them of additional services you may offer beyond basic lawn care.
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Post and distribute flyers and business cards. This tried-and-true method has proven effective at letting people in your local market know about your business.
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Start a referral program. Joshua Tree Experts has a Refer-A-Friend program that provides discounts for recommendations to new customers, helping promote repeat business for our franchisees.
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Create a Google business profile so your service will show up in local business search results. Joshua Tree Experts franchisees benefit from their combined exposure and brand recognition, appearing high on search results near their locations.
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Advertise in local publications, such as newspapers, magazines, and community newsletters. This is an effective way to reach specific communities and community-minded customers.
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Post signs or sandwich boards at active job sites and put advertising wraps on your vehicles. Lawn care service is performed where everybody can see it; Joshua Tree Experts takes advantage of that with eye-catching, on-site advertising, so passersby know who’s taking care of the community’s lawns.
Ad Content Tips
Lawn service advertising isn’t as simple as just telling people your business’s name and offering to fertilize their grass. There are best practices that can help you elevate your advertising.
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Make sure your ads are clear and concise; overly wordy ads and complicated jargon can get in the way of your message.
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A catchy headline or phrase to summarize your service will get people’s attention, and an informative subhead can provide useful context for that headline.
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Include the area you service, your pricing, and your contact information whenever possible.
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Highlight the benefits of hiring your lawn care service; quality, reliability, and customer satisfaction are good examples.
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Customer testimonials are a good way to give credence to these claims, as well as pictures, especially before-and-after pictures.
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Point out lesser-known services you offer.
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Seasonal content is a great way to address customers’ seasonal lawn care needs, like snow shoveling, leaf removal, or fertilization.
Lastly, joining a franchise like Joshua Tree Experts can boost your existing business or give you the best start to your new lawn care service. We provide training, administrative support, and marketing and advertising assistance to let everyone know about your lawn care service, as well as provide a brand with a reputation for great quality and satisfied customers.
Plant Seeds of Success with Joshua Tree Experts
We’re eager to offer you the opportunity to start your own lawn care franchise as a member of our team. Submit a franchise inquiry form today to learn more about your franchising opportunity with Joshua Tree Experts.
